I've been through several iterations of responsive websites for my current employer, a marketing firm specializing in b2b appointment setting.
A logistics start-up needed a clean website and brand identity to help expand its marketing beyond its own referral network.
They say everyone needs a good lawyer, and I say every lawyer needs a good website (and branded documentation to match).
Diamonds are forever, but marketing impressions last only as long as you can keep your users' attention. A jeweler hired me to build his brand and website to match his brilliance.